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printers post

Insight:

The founders of Printers Post saw and seized an amazing opportunity. As one of the biggest industries worldwide, a printer‟s lifeblood is the machinery he uses, yet they had no central place to learn about industry developments, to analyse and discuss the best equipment needs for them or to buy and sell equipment.

Idea:

Printers Post was one of the very first "community‟ sites to be launched - and to add extra dimension to the challenge it was launched within an industry initially resentful of the web. The site features considered editorial content with the latest event information, as well as a solid retail component: users can filter available product by need, decide what‟s best for them, and then move seamlessly to the vendors site or email for purchase.

Impact:

Now the number one most visited site for buying or selling printing equipment in Australia and New Zealand, Printers Post has 13500 dedicated users and averages 5,948 visits, and 26,265 pageviews per month.